Advertising for retail distributor

How do you combine a strong visual concept with strict utilitarian requirements in a single message? Ask the Doctor. CellStar wanted to reflect a leadership position in cellular device distribution while simultaneously presenting core operational aspects that  differentiated them from the competition. The Image Doctor prescribed a bold, consistent campaign that established the client’s superior capabilities with subtle brand name integration into the campaign visuals, resulting in one of the most successful new retailer response rates in CellStar’s history.