Motorola co-op campaign for VCP

VCP, one of Motorola’s leading wireless distributors in North America, asked The Image Doctor to develop an advertising campaign that would maximize available coop dollars and firmly establish the distributor in the marketplace. The final campaign did both. By leveraging affordable stock photography and Motorola’s unmistakable corporate identity, The Image Doctor helped VCP received Motorola’s highest possible coop funding level which allowed the campaign expansion well beyond the original media plan and budget limitations.